Lura Jones

Global Real Estate Advisor
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About Me

Lura Jones is a well-respected real estate broker with over three decades of experience spanning multiple states. She relocated to Naples in 1998 from Hawaii, where she was the managing broker for a prestigious luxury real estate company in Honolulu. She continues to make her customers' property dreams come true working from the Marco Island and Southeast Naples offices of Premier Sotheby's International Realty.

For the entirety of her real estate career, Lura has continually been a top producer, earning her a stellar reputation among customers and colleagues alike. With her powerful negotiation skills, a keen ability to listen to and interpret people's needs, and an outstanding knowledge of the Collier County real estate market, Lura has built a successful business with both first-time and repeat customers.

As the head of the Lura Jones Group, she proudly leads an outstanding team of associates who provide their customers with exceptional service and a wealth of resources. By handling all the complexities of selling or purchasing a home with perseverance and the highest level of professionalism, the Lura Jones Group makes a difficult process easy and stress-free.

Lura holds a Bachelor of Science in anthropology and psychology from Ball State University and a Master of Arts in clinical psychology from the University of Northern Colorado. Prior to her career in real estate, Lura was a practicing clinician for 25 years, working in child protection and victim services, and she served with the American Red Cross during the Vietnam War.

Outside of the office, her life continues to be filled with activities. An anthropologist at heart, Lura loves traveling the world, listing Istanbul and Paris as her favorite locales to visit. When she's staying local, she enjoys walking and hiking around beautiful Naples. Lucky to have her son, Shamus, as her partner in this business, it's an enjoyable and rewarding life. The Jones family is thankful every day for all their blessings.

Distinctive properties. Legendary service.


Welcome to Premier Sotheby’s International Realty – artfully uniting connoisseurs of life with their dreams through a deeply connected global network of exceptional people. Built on tradition and dedicated to innovation, Premier Sotheby’s International Realty’s extraordinary marketing and experienced leadership is unparalleled within the industry and establishes our company as the premier real estate leader.

As a leading luxury real estate brokerage in the markets we serve, our legacy of integrity and excellence is legendary. This legacy affords us the privilege of assisting customers, from all over the world, achieve their real estate dreams – whether that dream is a lifestyle or a home.

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